The important aspects of understanding the marketing of veterinary products and services in your practice will include the rule of sevens to support the introduction of new services. You will learn the difference between marketing communications and public relations in your community.

Plans and tools will be introduced to show you how to implement effective communications to add new categories or generate additional profit centers within the veterinary practice.

Interpersonal Communication Skills will be delivered to improve compliance and improve the staff’s ability to position essential and preventive services. How communication can be reviewed and new scenarios are developed as an application within a hospital to support the staff with the clientele. Effective listening and non verbal communication tips and techniques are reviewed.

Assessing a client’s style will be reviewed to understand how different styles affect behaviour tendencies and how they interact with one another. Learning how to address a style and work with actions that will help a client with decisions related to the care that can be delivered.

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